AYL: February 2012

Tuesday, 28 February 2012

AYL Spring/Summer 2011/12 Collection Look Book

AYL's mission was to create a fresh take on modern leisure wear and street wear, incorporating a variety of natural and synthetic fabrics that work together to create a fresh style. Some of my best pieces in the range include, the 100% wool knitted dress, the casual coral zip-up windbreaker & the high-waisted, with pockets stripe leggings.

The photographer Sivan Miller captured a very fresh take on modern street wear, still keeping the images soft and feminine. To view more of his work, take a look on his website at www.sivanmiller.com. Hope you all enjoy the photos!

Thursday, 23 February 2012

New up&coming brand Electric Tees

Currently, I am interning at new up&coming fashion label Electric Tees. Their mission statement is as follows:

	"We are a fabulous Electric Tees label that produces beautifully conceived screen printed premium t-shirt label at affordable price points. Located in the fashionable Shoreditch, East London, we have a fresh approach to graphic tees and we are proud of our brand as it generates the vital buzz that promises to awaken and refresh the high street. Electric Tees promises to be a new breed of must have t-shirts for the fashion forward crowd." Each day of my internship is exciting, arriving at the very stylish Blank Slate showroom in Hoxton square, to an inspiring group of co-workers, working on an exciting brand. Watch out for this new&powering brand soon to create a buzz on the high street & online. Check them out on Facebook & like the page to get updates as to when Electric Tees launches their exciting new site! http://www.electrictees.co.uk/ & http://www.facebook.com/#!/electrictees

"We are a fabulous Electric Tees label that produces beautifully conceived screen printed premium t-shirt label at affordable price points.

Located in the fashionable Shoreditch, East London, we have a fresh approach to graphic tees and we are proud of our brand as it generates the vital buzz that promises to awaken and refresh the high street.

Electric Tees promises to be a new breed of must have t-shirts for the fashion forward crowd."

Each day of my internship is exciting, arriving at the very stylish Blank Slate showroom in Hoxton square, to an inspiring group of co-workers, working on an exciting brand. Watch out for this new&powering brand soon to create a buzz on the high street & online. Check them out on Facebook & like the page to get updates as to when Electric Tees launches their exciting new site!

http://www.electrictees.co.uk/ & http://www.facebook.com/#!/electrictees

New Begining's

AYL just moved into a new work studio space in Brick Lane! The space where I will be doing moodboards / trendboards / storyboards of the new Autumn/Winter 2012/13 Collection. After, the designs will go into production and a new look book for ayl will be presented. Watch this space for posts on behind the scenes production and picture posts of moodboards!

Also, AYL are my initials and I will be blogging under this brand about up&coming brands, innovation, style, fashion, arts&culture, night life & ofcourse AYL itself.

A visual treat of the AYL 2011/12 Spring/Summer Collection.